Using price strategy to manage adoption barriers of radical new products - Forschungsportal der Justus-Liebig-Universität Gießen:

Konferenzpaper

Using price strategy to manage adoption barriers of radical new products

Autorenliste: Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine

Erschienen in: Challenging the bounds of marketing thought

Herausgeberliste: Rindfleisch, Aric

Jahr der Veröffentlichung: 2013

Seiten: 123-124

ISBN: 978-1-62748-887-7

Konferenz: AMA Winter Marketing Educators' Conference 2013

Serientitel: AMA Educators' Proceedings

Serienzählung: 24

Autoren/Herausgeber

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Zitierstile

Harvard-Zitierstil: Feurer, S., Schuhmacher, M. and Kuester, S. (2013) Using price strategy to manage adoption barriers of radical new products, in Rindfleisch, A. (ed.) Challenging the bounds of marketing thought. Chicago, Ill.: American Marketing Association. pp. 123-124

APA-Zitierstil: Feurer, S., Schuhmacher, M., & Kuester, S. (2013). Using price strategy to manage adoption barriers of radical new products. In Rindfleisch, A. (Ed.), Challenging the bounds of marketing thought. (pp. 123-124). American Marketing Association.