Using price strategy to manage adoption barriers of radical new products - Research portal of Justus Liebig University Giessen:

Conference paper

Using price strategy to manage adoption barriers of radical new products

Authors list: Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine

Appeared in: Challenging the bounds of marketing thought

Editor list: Rindfleisch, Aric

Publication year: 2013

Pages: 123-124

ISBN: 978-1-62748-887-7

Conference: AMA Winter Marketing Educators' Conference 2013

Title of series: AMA Educators' Proceedings

Number in series: 24

Authors/Editors

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Citation Styles

Harvard Citation style: Feurer, S., Schuhmacher, M. and Kuester, S. (2013) Using price strategy to manage adoption barriers of radical new products, in Rindfleisch, A. (ed.) Challenging the bounds of marketing thought. Chicago, Ill.: American Marketing Association. pp. 123-124

APA Citation style: Feurer, S., Schuhmacher, M., & Kuester, S. (2013). Using price strategy to manage adoption barriers of radical new products. In Rindfleisch, A. (Ed.), Challenging the bounds of marketing thought. (pp. 123-124). American Marketing Association.