The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services - Forschungsportal der Justus-Liebig-Universität Gießen:

Konferenzpaper

The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services

Autorenliste: Schuhmacher, Monika C.; Kuester, Sabine ; Herbst, Laura

Erschienen in: Challenging the bounds of marketing thought

Herausgeberliste: Rindfleisch, Aric

Jahr der Veröffentlichung: 2013

Seiten: 207-208

ISBN: 978-1-62748-887-7

Konferenz: AMA Winter Marketing Educators' Conference 2013

Serientitel: AMA Educators' Proceedings

Serienzählung: 24

Autoren/Herausgeber

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Zitierstile

Harvard-Zitierstil: Schuhmacher, M., Kuester, S. and Herbst, L. (2013) The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services, in Rindfleisch, A. (ed.) Challenging the bounds of marketing thought. Chicago, Ill.: American Marketing Association. pp. 207-208

APA-Zitierstil: Schuhmacher, M., Kuester, S., & Herbst, L. (2013). The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services. In Rindfleisch, A. (Ed.), Challenging the bounds of marketing thought. (pp. 207-208). American Marketing Association.