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Conference paper

The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services

Authors list: Schuhmacher, Monika C.; Kuester, Sabine ; Herbst, Laura

Appeared in: Challenging the bounds of marketing thought

Editor list: Rindfleisch, Aric

Publication year: 2013

Pages: 207-208

ISBN: 978-1-62748-887-7

Conference: AMA Winter Marketing Educators' Conference 2013

Title of series: AMA Educators' Proceedings

Number in series: 24

Authors/Editors

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Citation Styles

Harvard Citation style: Schuhmacher, M., Kuester, S. and Herbst, L. (2013) The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services, in Rindfleisch, A. (ed.) Challenging the bounds of marketing thought. Chicago, Ill.: American Marketing Association. pp. 207-208

APA Citation style: Schuhmacher, M., Kuester, S., & Herbst, L. (2013). The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services. In Rindfleisch, A. (Ed.), Challenging the bounds of marketing thought. (pp. 207-208). American Marketing Association.