Sport Sponsoring - The Communication Impact of Different Components of the Sport-Event-Fit and the Role of Involvement - Forschungsportal der Justus-Liebig-Universität Gießen:

Konferenzpaper

Sport Sponsoring - The Communication Impact of Different Components of the Sport-Event-Fit and the Role of Involvement

Autorenliste: Schuhmacher, Monika C.; Kuester, Sabine ; Tremel, Maurus

Erschienen in: Delivering Value in Turbulent Times

Herausgeberliste: Noble, Stephanie M.

Jahr der Veröffentlichung: 2012

Seiten: 9-10

ISBN: 978-1-61839-652-5

Konferenz: AMA Summer Educators Conference 2011

Serientitel: AMA Educators' Proceedings

Serienzählung: 22

Autoren/Herausgeber

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Zitierstile

Harvard-Zitierstil: Schuhmacher, M., Kuester, S. and Tremel, M. (2012) Sport Sponsoring - The Communication Impact of Different Components of the Sport-Event-Fit and the Role of Involvement, in Noble, S. (ed.) Delivering Value in Turbulent Times. Red Hook, NY: Curran Associates. pp. 9-10

APA-Zitierstil: Schuhmacher, M., Kuester, S., & Tremel, M. (2012). Sport Sponsoring - The Communication Impact of Different Components of the Sport-Event-Fit and the Role of Involvement. In Noble, S. (Ed.), Delivering Value in Turbulent Times. (pp. 9-10). Curran Associates.