Sport Sponsoring - The Communication Impact of Different Components of the Sport-Event-Fit and the Role of Involvement - Research portal of Justus Liebig University Giessen:

Conference paper

Sport Sponsoring - The Communication Impact of Different Components of the Sport-Event-Fit and the Role of Involvement

Authors list: Schuhmacher, Monika C.; Kuester, Sabine ; Tremel, Maurus

Appeared in: Delivering Value in Turbulent Times

Editor list: Noble, Stephanie M.

Publication year: 2012

Pages: 9-10

ISBN: 978-1-61839-652-5

Conference: AMA Summer Educators Conference 2011

Title of series: AMA Educators' Proceedings

Number in series: 22

Authors/Editors

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Citation Styles

Harvard Citation style: Schuhmacher, M., Kuester, S. and Tremel, M. (2012) Sport Sponsoring - The Communication Impact of Different Components of the Sport-Event-Fit and the Role of Involvement, in Noble, S. (ed.) Delivering Value in Turbulent Times. Red Hook, NY: Curran Associates. pp. 9-10

APA Citation style: Schuhmacher, M., Kuester, S., & Tremel, M. (2012). Sport Sponsoring - The Communication Impact of Different Components of the Sport-Event-Fit and the Role of Involvement. In Noble, S. (Ed.), Delivering Value in Turbulent Times. (pp. 9-10). Curran Associates.