Meeting Abstract

Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations?


Autorenliste:  Schuhmacher, Monika C.; Kuester, Sabine; Fertmann, Anna-Lena

Erschienen in: Agents of change

Jahr der Veröffentlichung: 2014

URL: http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.org/conference/2013/papers/anzmac2013-164.pdf

Konferenz: ANZMAC Annual Conference 2013



Zitierstile

Harvard-Zitierstil: Schuhmacher, M., Kuester, S. and Fertmann, A. (2014) Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations?, in Agents of change. Brisbane: ANZMAC. Article 164. http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.org/conference/2013/papers/anzmac2013-164.pdf

APA-Zitierstil: Schuhmacher, M., Kuester, S., & Fertmann, A. (2014). Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations?. In Agents of change. ANZMAC. http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.org/conference/2013/papers/anzmac2013-164.pdf


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