Meeting Abstract

Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations?


Authors list:  Schuhmacher, Monika C.; Kuester, Sabine; Fertmann, Anna-Lena

Appeared in: Agents of change

Publication year: 2014

URL: http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.org/conference/2013/papers/anzmac2013-164.pdf

Conference: ANZMAC Annual Conference 2013



Citation Styles

Harvard Citation style: Schuhmacher, M., Kuester, S. and Fertmann, A. (2014) Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations?, in Agents of change. Brisbane: ANZMAC. Article 164. http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.org/conference/2013/papers/anzmac2013-164.pdf

APA Citation style: Schuhmacher, M., Kuester, S., & Fertmann, A. (2014). Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations?. In Agents of change. ANZMAC. http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.org/conference/2013/papers/anzmac2013-164.pdf


Last updated on 2025-21-05 at 17:02