Meeting Abstract
Autorenliste: Deker, Johannes; Schuhmacher, Monika C.; Kuester, Sabine
Erschienen in: Lost in translation: marketing in an interconnected world
Herausgeberliste: Karaosmanoğlu, Elif; Elmadağ Baş, A. Banu
Jahr der Veröffentlichung: 2013
Seiten: 380-380
Konferenz: 2013 European Marketing Academy Annual Conference
Zitierstile
Harvard-Zitierstil: Deker, J., Schuhmacher, M. and Kuester, S. (2013) Stakeholder configuration for the development of successful radical new services, in Karaosmanoğlu, E. and Elmadağ Baş, A. (eds.) Lost in translation: marketing in an interconnected world. Istanbul: Technical University. p. 380
APA-Zitierstil: Deker, J., Schuhmacher, M., & Kuester, S. (2013). Stakeholder configuration for the development of successful radical new services. In Karaosmanoğlu, E., & Elmadağ Baş, A. (Eds.), Lost in translation: marketing in an interconnected world. (pp. 380). Technical University.
