Meeting Abstract
Authors list: Deker, Johannes; Schuhmacher, Monika C.; Kuester, Sabine
Appeared in: Lost in translation: marketing in an interconnected world
Editor list: Karaosmanoğlu, Elif; Elmadağ Baş, A. Banu
Publication year: 2013
Pages: 380-380
Conference: 2013 European Marketing Academy Annual Conference
Citation Styles
Harvard Citation style: Deker, J., Schuhmacher, M. and Kuester, S. (2013) Stakeholder configuration for the development of successful radical new services, in Karaosmanoğlu, E. and Elmadağ Baş, A. (eds.) Lost in translation: marketing in an interconnected world. Istanbul: Technical University. p. 380
APA Citation style: Deker, J., Schuhmacher, M., & Kuester, S. (2013). Stakeholder configuration for the development of successful radical new services. In Karaosmanoğlu, E., & Elmadağ Baş, A. (Eds.), Lost in translation: marketing in an interconnected world. (pp. 380). Technical University.
