Can service customers handle price complexity? - Research portal of Justus Liebig University Giessen:

Working paper/research report

Can service customers handle price complexity?

Authors list: Kuester, Sabine; Feurer, Sve ; Schuhmacher, Monika C.

Publication year: 2012

URL: https://www.bwl.uni-mannheim.de/media/Einrichtungen/imu/Research_Insights/2012/RI_007.pdf

Title of series: IMU Research Insights

Number in series: 007

Abstract:
The goal of this paper is to understand the impact of price complexity on perceived price fairness and attitudes towards the offer.

Authors/Editors

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Citation Styles

Harvard Citation style: Kuester, S., Feurer, S. and Schuhmacher, M. (2012) Can service customers handle price complexity?. (IMU Research Insights, 007). Mannheim: Institut für Marktorientierte Unternehmensführung, Universität Mannheim. https://www.bwl.uni-mannheim.de/media/Einrichtungen/imu/Research_Insights/2012/RI_007.pdf

APA Citation style: Kuester, S., Feurer, S., & Schuhmacher, M. (2012). Can service customers handle price complexity?. (IMU Research Insights, 007). Institut für Marktorientierte Unternehmensführung, Universität Mannheim. https://www.bwl.uni-mannheim.de/media/Einrichtungen/imu/Research_Insights/2012/RI_007.pdf