Uni.-Prof. Dr. Monika Christine Schuhmacher
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Projects as principal investigator
1 of 2
- DIGITRANSFER - Aufbau einer Digitalisierungs-Toolbox & digitalen Transfer-Werkstatt
01/09/2025 - 31/08/2025
European Union (EU) - Determinanten und Konsequenzen von Entscheidungsfehlern in der Innovationsentwicklung: Eine umfassende empirische Untersuchung auf der organisationalen und individuellen Ebene
01/07/2021 - 30/11/2024
German Research Foundation (DFG) - ECM - Proaktiv-strategische Neuaufstellung des Entrepreneurship Cluster Mittelhessen
01/01/2021 - 01/07/2022
European Union (EU) - StartMiUp - Startupnetzwerk Mittelhessen
01/05/2020 - 30/04/2024
Federal Ministry for Economic Affairs and Energy (BMWE, BMWK, BMWi) - HaLe@JuLi - Handlungsbasiertes Lernen für Gründungen an der Justus-Liebig-Universität
01/03/2019 - 31/08/2019
Federal Ministry for Economic Affairs and Energy (BMWE, BMWK, BMWi)
Projects as co-investigator or project member
- F-FESU - Female Food Entrepreneurship & Start-Ups
01/12/2023 - 30/11/2024
Federal Ministry for Economic Affairs and Energy (BMWE, BMWK, BMWi)
Publications
2 of 6
- Die Wirksamkeit von Signalen im Crowdinvesting – Eine qualitative Analyse (2020)
Schuhmacher, Monika; Philippi, Stephan; Herbold, Tristan
Contribution in an anthology - Sich als Start-up sichtbar machen … auch mit kleinem Budget (2020)
- TIG Start-Up - Das Gründungsmagazin für Mittelhessen
Contributions / Interviews in non-scientific media - The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption: An Abstract (2020)
Schuhmacher, Monika C.; Konya-Baumbach, Elisa; Kuester, Sabine; et al.
Meeting Abstract - What frugal products are and why they matter: A cross-national multi-method study (2020)
- Journal of Cleaner Production
Journal article - What Frugal Products are and Why they Matter: An Abstract (2020)
von Janda, Sergej; Kuester, Sabine; Schuhmacher, Monika C.; et al.
Meeting Abstract - Decision-making authority in innovation development: A dual mediation model (2019)
Welle, Markus; Kuester, Sabine; Schuhmacher, Monika C.
Conference paper - Erfolgreiche Einführung digitaler Innovationen: Vertrauensfördernde Strategien für Start Ups (2019)
Konya-Baumbach, Elisa; Schuhmacher, Monika C.; Kuester, Sabine; et al.
Working paper/research report - How Pricing Teams Develop Effective Pricing Strategies for New Products (2019)
- Journal of Product Innovation Management
Journal article - Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption (2019)
- International Journal of Research in Marketing
Journal article - Quality Signals in Initial Coin Offerings (2019)
- Academy of Management proceedings
Meeting Abstract - The Integration Phase of Dyadic Corporate-Start-up Collaborations: A Digital Technology Perspective (2019)
Ademi, Petrit; Schuhmacher, Monika C.; Bausch, Andreas
Meeting Abstract - Appetizer or Main Course: Early Market vs. Majority Market Go-to-Market Strategies for Radical Innovations (2018)
- Journal of Product Innovation Management
Journal article - Get the show on the road: Go-to-market strategies for e-innovations of start-ups (2018)
- Journal of Business Research
Journal article - How pricing teams develop effective pricing strategies for new products (2018)
Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine
Working paper/research report - Innovation for the Bottom-of-the-Pyramid (2018)
Von Janda, Sergej; Kuester, Sabine; Schuhmacher, Monika C.
Meeting Abstract
