Uni.-Prof. Dr. Monika Christine Schuhmacher
|
|
Projects as principal investigator
1 of 2
- DIGITRANSFER - Aufbau einer Digitalisierungs-Toolbox & digitalen Transfer-Werkstatt
01/09/2025 - 31/08/2025
European Union (EU)Federal Ministry for Economic Affairs and Energy (BMWE, BMWK, BMWi) - Determinanten und Konsequenzen von Entscheidungsfehlern in der Innovationsentwicklung: Eine umfassende empirische Untersuchung auf der organisationalen und individuellen Ebene
01/07/2021 - 30/11/2024
German Research Foundation (DFG) - ECM - Proaktiv-strategische Neuaufstellung des Entrepreneurship Cluster Mittelhessen
01/01/2021 - 01/07/2022
European Union (EU) - StartMiUp - Startupnetzwerk Mittelhessen
01/05/2020 - 30/04/2024 - HaLe@JuLi - Handlungsbasiertes Lernen für Gründungen an der Justus-Liebig-Universität
01/03/2019 - 31/08/2019
Federal Ministry for Economic Affairs and Energy (BMWE, BMWK, BMWi)
Projects as co-investigator or project member
- F-FESU - Female Food Entrepreneurship & Start-Ups
01/12/2023 - 30/11/2024
Federal Ministry for Economic Affairs and Energy (BMWE, BMWK, BMWi)
Publications
3 of 6
- Investigating Antecedents and Stage-Specific Effects of Customer Integration Intensity on New Product Success (2018)
- International Journal of Innovation Management
Journal article - Reversing Gears. Inverting the Innovation-Flow Paradigm with Reverse Innovation. Managing the drivers of reverse innovation will enable multinational companies to successfully invert the innovation flow. (2018)
- Research-Technology Management
Journal article - Den Weg gemeinsam gehen – Interview mit Monika Schuhmacher (2017)
- Wirtschaftsmagazin - Industrie- und Handelskammer Gießen-Friedberg
Contributions / Interviews in non-scientific media - Development Processes for Business Model Innovations: Same, Same or Different (2017)
Herbst, Laura; Schuhmacher, Monika C.; Kuester, Sabine
Conference paper - Idea Competitions in New Service Development: Co-creation with a Certain Consumer Group (2017)
Schuhmacher, Monika C.; Kuester, Sabine; Flötotto, Dorothee
Conference paper - Initial Trust as an Informational Feeling for the Adoption of Digital Innovations (2017)
Konya-Baumbach, Elisa; Schuhmacher, Monika C.; Kuester, Sabine
Conference paper - Is There no Time like the Present? An Investigation of Hold Decisions in the Innovation Process (2017)
Reinartz, Dominik; Kuester, Sabine; Schuhmacher, Monika C.
Conference paper - Reverse Innovation: How to Use Emerging Markets as a Source of Corporate Competitive Advantage (2017)
Von Janda, Sergej; Schuhmacher, Monika C.; Kuester, Sabine
Conference paper - Geschäfte mit Masse realisieren - Editorial (2016)
- Wirtschaftsmagazin - Industrie- und Handelskammer Gießen-Friedberg
Contributions / Interviews in non-scientific media - Internal or external? A meta-analysis on collaboration in the development of innovations (2016)
Deker, J.; Schuhmacher, M.C.; Kuester, S.
Meeting Abstract - Ist die Zusammenarbeit mit externen Kooperationspartnern in der Neuproduktentwicklung erfolgreich? Eine Meta-Analyse (2016)
Kuester, Sabine; Deker, Johannes; Schuhmacher, Monika C.
Working paper/research report - Re-Inventing the Wheel? How to develop innovations for consumers at the bottom of the economic pyramid (2016)
Janda, Sergej von; Schuhmacher, Monika C.; Kuester, Sabine
Meeting Abstract - Comparing the incomparable? How consumers judge the price fairness of new products (2015)
- International Journal of Research in Marketing
Conference paper - Development of Successful Really New Products: The “Over-Collaboration” Effect at Different Stages of the New Product Development Process (2015)
Deker, Johannes S.; Schuhmacher, Monika C.; Kuester, Sabine
Conference paper - Divide Tariffs and Prosper? A Focus on the Role of Need for Cognition (2015)
- Marketing ZFP - Journal of Research and Management
Journal article
