Uni.-Prof. Dr. Monika Christine Schuhmacher
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Projects as principal investigator
1 of 2
- DIGITRANSFER - Aufbau einer Digitalisierungs-Toolbox & digitalen Transfer-Werkstatt
01/09/2025 - 31/08/2025
European Union (EU) - Determinanten und Konsequenzen von Entscheidungsfehlern in der Innovationsentwicklung: Eine umfassende empirische Untersuchung auf der organisationalen und individuellen Ebene
01/07/2021 - 30/11/2024
German Research Foundation (DFG) - ECM - Proaktiv-strategische Neuaufstellung des Entrepreneurship Cluster Mittelhessen
01/01/2021 - 01/07/2022
European Union (EU) - StartMiUp - Startupnetzwerk Mittelhessen
01/05/2020 - 30/04/2024
Federal Ministry for Economic Affairs and Energy (BMWE, BMWK, BMWi) - HaLe@JuLi - Handlungsbasiertes Lernen für Gründungen an der Justus-Liebig-Universität
01/03/2019 - 31/08/2019
Federal Ministry for Economic Affairs and Energy (BMWE, BMWK, BMWi)
Projects as co-investigator or project member
- F-FESU - Female Food Entrepreneurship & Start-Ups
01/12/2023 - 30/11/2024
Federal Ministry for Economic Affairs and Energy (BMWE, BMWK, BMWi)
Publications
5 of 6
- Stakeholder configuration for the development of successful radical new services (2013)
Deker, Johannes; Schuhmacher, Monika C.; Kuester, Sabine
Meeting Abstract - The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services (2013)
Schuhmacher, Monika C.; Kuester, Sabine ; Herbst, Laura
Conference paper - Using price strategy to manage adoption barriers of radical new products (2013)
Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine
Conference paper - Can service customers handle price complexity? (2012)
Kuester, Sabine; Feurer, Sve ; Schuhmacher, Monika C.
Working paper/research report - Co-creation in new service development: An experiment (2012)
Schuhmacher, Monika C.; Kuester, Sabine; Feurer, Sven
Conference paper - Designing the marketing mix when launching a technological radical innovation (2012)
Schuhmacher, Monika C.; Kuester, Sabine
Conference paper - Identification of Lead User Characteristics Driving the Quality of Service Innovation Ideas (2012)
- Creativity and Innovation Management
Journal article - Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation (2012)
Schuhmacher, Monika C.; Kuester, Sabine; Winkler, Manolo
Conference paper - Price complexity and perceptions of price fairness: The moderating effect of need for cognition (2012)
Kuester, Sabine; Broermann, Barbara; Feurer, Sven; et al.
Conference paper - Sport Sponsoring - The Communication Impact of Different Components of the Sport-Event-Fit and the Role of Involvement (2012)
Schuhmacher, Monika C.; Kuester, Sabine ; Tremel, Maurus
Conference paper - Tactical launch decisions for technological innovations: The importance of customer innovativeness (2012)
Kuester, Sabine; Schuhmacher, Monika C.
Conference paper - When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction (2012)
Feurer, Sven; Kuester, Sabine; Schuhmacher, Monika C.
Conference paper - Customer integration: Antecedents and consequences (2010)
Kuester, Sabine; Schuhmacher, Monika C.
Conference paper - Customer integration: Antecedents and consequences (2010)
Kuester, Sabine; Schuhmacher, Monika C.
Meeting Abstract - Die Kommunikationswirkung des Sponsor-Event-Fits - Eine Analyse anhand einer Weltmeisterschaft (2010)
Kuester, Sabine; Schuhmacher, Monika C.; Tremel, Maurus
Working paper/research report
